Work
Documentation systems I designed and built, and writing I published along the way.
Four posts I wrote for Lean Tech, now part of Lean Solutions Group, a nearshore staffing and outsourcing company serving U.S. businesses. Different readers, different jobs: recruiting talent, shaping a culture narrative, and persuading B2B buyers.
The same discipline as technical writing—know the reader, lead with what they need, back claims with evidence—applied to candidates, employees, and executives.
The origin story of Lean Tech, the IT staff augmentation division of Lean Solutions Group: how it grew out of the company’s own IT team, the “Warriors” community it built around belonging and purpose, and its social-impact program with shelters and community organizations.
What it showsNarrative voice; turning company values into a story candidates want to join.
Opens with engagement data from Forbes and Gallup, then makes the case in five benefits (morale, communication, innovation, productivity, retention) and closes with concrete steps leaders can take.
What it showsEvidence-led argument in a scannable structure.
A short, research-backed piece (Oxford, TINYpulse) on why culture drives competitiveness and retention, followed by five steps, from a mission statement to a “symbolic framework,” leading readers into a downloadable whitepaper.
What it showsEconomy of words; content built to convert into a gated asset.
Written for U.S. decision-makers weighing outsourcing after COVID-19: defines nearshoring, then walks through talent availability, cost, time-zone alignment, operational control, and cultural affinity, with figures from Zippia, Deloitte, and Harvard Business Review.
What it showsBuyer-focused B2B writing that answers a purchasing team’s objections.
All four are published on leangroup.com under Resources.